Integrated Marketing & Creative Manager

Company:
Dow Jones & Co. Inc
Location:
Hong Kong, CH
Job Type:
Full Time
Category:
Marketing / Communications
Posted:
3/29/2013
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Job Description

Dow Jones & Company ( www.dowjones.com ) is a News Corporation company (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) and a leading provider of global news and business information. With authoritative journalism and smart technology, we provide a window on events, clarify issues, inspire new thinking and give readers and business customers the insight they need to make informed decisions. Our premier brands include The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch, and All Things D.

At The Wall Street Journal (www.wsj.com), our advertising clients and media partners increasingly turn to us for marketing and communications support and inspiration. The integrated marketing team works closely with the WSJ ad sales team.

We are looking for high caliber candidates to fill the following vacancy based in Hong Kong :

INTEGRATED MARKETING & CREATIVE MANAGER

The primary role of the integrated marketing team is to support the advertising sales team in the generation of ad revenue by: (1) adding media expertise and creative thinking to the multi-media proposal process, (2) providing the insights, data and presentation materials needed to convey a compelling ad sales message, and (3) identifying new revenue opportunities that answer client needs and enhance the value of WSJ as a media partner. This position requires skills that include creative thinking, concept development, market intelligence and presentation design – all of which contribute to the delivery of successful advertising concepts.

Responsibilities:

§ Serve as a category specialist for the ad sales & marketing team in terms of marketing intelligence, comp etitive insights, client activity, etc. related to a specific industry segment (e.g., Luxury)

§ S upport advertising revenue growth across WSJ’s print, online and mobile platforms by conceptualizing and executing creative advertising concepts that meet advertisers’ needs

§ Manage responses to proposal requests from advertising clients and sales colleagues by coordinating facts, ideas and concepts from product managers and other relevant contributors across the company

§ Manage the flow of information and articulate ideas into proposals that are clear, cohesive and convincing

§ Manage the flow of information and articulate ideals into proposals that are clear, cohesive and convincing

§ Identify growth sectors that can generate new revenue opportunities

§ Work closely with the sales teams to identify and implement new sales initiatives

§ Develop marketing communication tools that will be used by the global advertising sales team

§ Assist in the development of other marketing programs (e.g., media appreciation events) as needed to support the achievement of the company’s advertising sales objectives

Requirements:

§ Strong media and marketing background – print and online experience essential

§ 5 years of experience in an advertising marketing environment

§ Excellent communication and interpersonal skills with proven experience of managing multiple stakeholders needs at one time

§ Ability to communicate clearly (written and verbal)

§ The ability to turn ideas and concepts into compelling executions

§ Creative thinking and flexible approach to projects

§ Results driven and customer focused with excellent attention to detail

§ Experience working within multinational corporations with a sensitivity to cultures and practices

§ Ability to focus and prioritize under tight deadlines

§ Willingness to participate in conference calls with overseas colleagues after regular business operating hours

§ University degree in business or marketing related subjects

§ Design capabilities (such as the use of Adobe InDesign software) would be a distinct advantage.

§ Fluent spoken and written English. Proficiency in Mandarin, Cantonese or Japanese would be an advantage.

Dow Jones offers an opportunity to work for one of the world’s leading financial and business news companies. We invite interested candidates to submit in confidence a cover letter and detailed resume stating your qualifications, contact details and current and expected salary via:

https://newscorp.taleo.net/careersection/djexternal/jobdetail.ftl?lang=en&job=MKT000009

*LI-JA1


Company Description


Dow Jones & Company, Inc. is a global provider of business and financial news and information. The Company’s operations are divided into three operating segments: print publishing, electronic publishing, and general-interest community newspapers. The print publishing segment contains the operations of The Wall Street Journal and its international editions, Barron’s and other periodicals, as well as U.S. television operations. Electronic publishing includes the operations of Dow Jones Newswires, Dow Jones Indexes, and WSJ.com among others. Community newspapers published by Ottaway Newspapers, Inc., a wholly owned subsidiary of the Company, include 19 general-interest dailies in 11 states.



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