Dow Jones & Company is a News Corporation company (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV; www.newscorp.com ) and a leading provider of global news and business information. With authoritative journalism and smart technology, we provide a window on events, clarify issues, inspire new thinking and give readers and business customers the insight they need to make informed decisions. Our premier brands include The Wall Street Journal, Dow Jones Newswires, Factiva, Barron's, MarketWatch, and All Things D. We are now seeking a high caliber candidate to fill the following position in our APAC Circulation team: Circulation Marketing Manager, APAC Responsibilities: - Organize direct mailing and email marketing for print and digital subscriptions acquisition and retention across Asia Pacific
- Implement partnership programs for leads generation and customer acquisition and retention
- Develop briefs, in conjunction with Marketing and external suppliers /agencies to execute acquisition and retention campaigns
- Manage performance, optimize and report on marketing channels
- Support the regional telemarketing and circulation sales teams with marketing and training materials
- Develop and monitor newsstand exposure and sales activities across the region
- Drive sales performance of subscription agents
- Prepare detailed budgeting and forecasting of subscription campaigns, generate reports, conduct analysis and make recommendations
- Proactive management of marketing budgets, sales targets and forecasting to drive subscription and newsstand activities every month
- Plan and execute on time, on budget, an annual calendar of circulation activities to meet sales targets
- Work well with Technology and Customer Service teams to effectively implement circulation programs
Requirements: - University Degree with 5 years of acquisition/circulation marketing experience
- Excellent communicator, strong analytical skills, detail-oriented, hardworking, fast learner
- Structured, organized with the ability to manage multiple projects simultaneously
- Experience in effectively communicating with internal and external stakeholders
- Excellent spoken and written English
- Sound knowledge of Excel, Powerpoint, and Photoshop/ In-design skills would be an advantage
- Customer lifecycle management with media/ publishing background a plus
Dow Jones offers a competitive remuneration and benefits package and an opportunity to work for one of the world's leading financial and business news companies. We invite interested candidates to submit in confidence a cover letter and detailed resume stating your qualifications, contact details and current and expected salary via: https://newscorp.taleo.net/careersection/djexternal/jobdetail.ftl?lang=en&job=100007294 *LI-JA1 |
